Client work / international news publication
BrusselsSignal.eu
An international news and analysis platform covering European politics, economics, society, and world affairs for around 80,000 daily users.Visit BrusselsSignal.euProject gallery
12Our responsibility
Complete frontend and backend overhaul, custom WordPress engineering, infrastructure, and delivery workflows.
The publication
Brussels Signal is an international English-language news and political-analysis publication. Its editorial platform supports continuously updated news, opinion, topic sections, authors, video, events, newsletters, membership, and the discovery paths needed by a high-volume newsroom serving around 80,000 users each day.
An established publication rebuilt
The existing brand received a complete frontend and backend overhaul rather than a surface-level redesign. The implementation introduced a custom WordPress theme and tailored publishing features designed around the editorial team, while preserving the publication and its accumulated content through the transition.
Publishing architecture and delivery
The platform uses a Composer-managed WordPress architecture with custom PHP packages and theme development, ElasticPress-backed Elasticsearch search, Redis-supported caching, Docker environments, and streamlined deployment workflows. The result is a maintainable publishing system built for frequent editorial changes and sustained production traffic.
Editorial assistance without replacing editorial judgment
The custom AI article assistant handles supporting work around completed articles by suggesting categories, tags, SEO metadata, and excerpts. Editors remain responsible for reviewing and applying the suggestions.
Write and edit the article
Generate supporting suggestions
Review editorially
Publish with cleaner structure
~3,500 tags~1,000 tags
Cleanup and consolidation reduced a sprawling legacy taxonomy to a more focused set of useful terms.